Lavazza wakes up America with an authentic Italian Buongiorno. After developing an exclusive video alarm clock and sending it to a selected group of influencers, individuals were asked to set their alarm on the device for the following day. In the morning, they were greeted by Mister Buongiorno on a live video link from Italy, waking them up in a truly special way and introducing them to a new way of drinking their morning coffee.
CLIENT: Lavazza; AGENCY: We Are Social; PRODUCTION: 101°; YEAR: 2014.
EXECUTIVE PRODUCER: David Gallo; PRODUCER: Tina Assanti, Fabrizia Peris; ART DIRECTOR: Emiliano Trapani; CONCEPT DESIGN: Emanuele Tarducci; MAKERS: Fabio Paparozzi, Giulio Alonzi; USER INTERFACE DESIGN: Emiliano Trapani, Anita Horn, Marta Coppola; DEVELOPMENT: Filippo Gregoretti.